Why would a marketer rely on assumptions or guesses when they could use data to paint the picture?

The bigger the company, the more bureaucracy stifling agility and productivity. Lucky for digital marketers, Google gets that.

Google Analytics doesn’t capture a detailed level of information out of the box. Capture more from your website with GTM.

Can’t find what you’re looking for in Google Analytics? We’ve broken down each type of report so you can find the right data.